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Keyword Research in Ubbersuggest

Keyword Research with Ubersuggest
Keyword Research

Keyword Research in Ubbersuggest is at the core of successful SEO and content strategies, helping businesses understand what their target audience is searching for and how they can optimize their online presence accordingly. In this guide, we'll dive deep into Ubersuggest's intricacies of keyword research with real-life examples to illustrate key concepts like search volume, SEO difficulty, paid difficulty, and CPC as part of Neil Patel's powerful tool developed for this purpose.

Keyword Research in Ubbersuggest

Keyword research involves identifying and analyzing search terms entered by users into search engines as keywords, intending to benefit businesses through this practice. Performing keyword research also gives businesses insight into which search queries they rank higher for; it also helps companies optimize their marketing by understanding these user searches (keyword research).

Content Creation:

Tailor content to meet user needs and preferences.

Optimizing website content to increase search engine rankings.

PPC Campaigns:

Target relevant keywords to maximize ad spend efficiency. Metrics on Keyword Overviews / Metrics on Metrics are used to track the effectiveness of advertising spending efficiency better.

Ubersuggest offers the essential metrics needed to assess keywords effectively:

  1. Search Volume

Definition: Search volume indicates how frequently keywords are being searched continuously.

Example: Consider the term "best smartphones," which might see high search volumes if many users search for smartphone reviews and recommendations.


Keywords with high search volume have greater traffic potential but also present stiffer competition.

  1. SEO Difficulty Definition:

SEO difficulty refers to the level of competition associated with ranking for a particular keyword in organic search results.

Example: "best smartphones" has an extremely difficult SEO difficulty score, signaling intense competition among websites targeting this keyword phrase.

Significance: Lower SEO difficulty levels indicate easier ranking opportunities, while more robust efforts may be required for higher difficulty levels.

  1. Paid Difficulty

Definition: Paid difficulty measures the competitiveness and cost-efficiency of running ads targeting specific keywords.

Example: If you're advertising "organic face cream," increased competitive bids may result in expensive ad placements targeting that keyword.

Significance: Acknowledging the difficulty of PPC campaigns helps maximize performance by targeting less competitive yet relevant keywords.

  1. Cost per Click (CPC) Definition:

CPC refers to the fee an advertiser pays each time their ad is clicked in Pay Per Click campaigns.

Example: Your Google Ads campaign for "organic face cream" with a Cost Per Click of $2 will cost $2 for every click that occurs.

Significance: An increased cost-per-click often corresponds to increased competition and can impact advertising budget allocation.

Practical Example of Keyword Research Strategies

Example 1: SEO-Focused Content Strategy

Scenario: A health and wellness blog wants to create content on "healthy smoothie recipes."

Search Volume for Healthy Smoothie Recipes

SEO Difficulty (50)

Paid Difficulty: Low

Action: Given its medium SEO difficulty and reasonable CPC, this blog developed in-depth articles, videos, and infographics centered around "healthy smoothie recipes" to attract organic traffic while potentially monetizing via ads.

Example 2: PPC Campaign Optimization

Scenario: An eco-friendly products retailer plans on running a Google Ads campaign for "reusable water bottles."

Search Volume for Reusable Water bottles is approximately 5,000 monthly searches; SEO Difficulty Level = High (70), while Paid Difficulty is also high at 70.9

CPC: $1.50

Action: Due to high competition and CPC costs, the store adapts its PPC strategy by targeting more specific keywords, such as "stainless steel reusable water bottles" or "BPA-free reusable water bottles," to target niche audiences interested in eco-friendly products.

Ubersuggest for Keyword Research

Keyword Ideas and Variations:

Ubersuggest's keyword suggestions feature effectively uncovers related terms, long-tail variations, and popular trends quickly.

Competitive Analysis:

Benchmark SEO difficulty and pay difficulty metrics against competitors to identify keyword gaps and opportunities.

Content Optimization:

When optimizing title tags, meta descriptions, headings, and content with Ubersuggest's high-potential keywords in mind.

PPC Campaign Refinement:

Adjust bid and keyword targeting strategies based on CPC and paid difficulty insights to optimize return on advertising investments.


Keyword research is essential to digital marketers seeking to boost online visibility, draw targeted traffic, and optimize advertising budgets. With Ubersuggest's comprehensive suite of keyword metrics, businesses can gain actionable insights to refine SEO strategies, produce engaging content, and engage their target audiences effectively. Track keyword performance regularly while adapting strategy in response to market changes - use Ubersuggest's data-driven keyword research capabilities to find growth opportunities and achieve sustainable online success!


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